Suomi
Hybrid TV solutions
Hybrid TV refers in practice to an internet-connected television where the traditional TV experience and online services come together on the same screen. It combines the broad reach of television with the interactivity of digital services.
Viewers can access content and services, for example, using the coloured buttons on the remote control, by changing channels or through TV advertising. Hybrid TV is no longer a marginal phenomenon, but part of everyday media use, as smart TVs have become increasingly common and many households use them with an internet connection. In practice, Hybrid TV turns television into an active channel where viewers do not just watch content — they can also react, participate and move directly to additional content.
Opportunities offered by Hybrid TV for advertisers
Hybrid TV combines the impact of television with the precision of digital marketing in a way that makes the viewing experience more engaging and advertising more effective. It opens up a new opportunity for companies to reach audiences where attention is at its strongest — on the big screen, in the middle of high-quality content.
For advertisers, Hybrid TV offers more than visibility. It enables campaigns that activate viewers, guide them towards action and deliver measurable results. Interactive solutions, targetable content and more detailed analytics make Hybrid TV a modern marketing channel that combines impact, engagement and performance.
The following advertising concepts are available for advertisers: Switch-In and Programme Partnership
Switch-In
Switch-In is an unskippable advertising placement. The idea is that when a viewer changes TV channels, a 10-second advertisement is activated on the TV screen. A QR code link opens for the viewer, leading to the desired website or campaign landing page. The view disappears when the viewer presses the red button.
Programme Partnership
In a Programme Partnership, you can build your brand into the programme’s script. Programme Partnership engages viewers with the content and strengthens the visibility of partner brands. Service usage and activity are tracked and measured.
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