Porolive Surpasses 1.3 Million Views – Reindeer Tracking with IoT Technology Boosts Efficiency in Reindeer Husbandry

HELSINKI December 16, 2025 – Since December 1st, Porolive, which began broadcasting on antenna network channel 24 and the digita.fi website, has found its way into the hearts of Finns. The milestone of 1.3 million views was surpassed yesterday, and the journeys of reindeer Kaija, Seppo, and Paula can still be followed until Christmas Eve. The tracking of Lapland’s reindeer has become a concrete example of efficiency and business development, with potential applications across industry, construction, and logistics sectors.